EU AI Act for Marketing & GenAI

Marketing teams are the heaviest GenAI users in most organisations, and this track gives marketing, growth, content and creative staff the Article 4 literacy they need — when synthetic content must be labelled, where persuasion crosses the Article 5 line, and how to run GenAI tools safely at campaign speed.

What you’ll cover

1. 1
   Why marketing is in scope

   Place marketing AI on the risk ladder, know when you are a deployer and when you become a provider, understand the Article 4 literacy duty, and learn the dates that already apply.

   30 min · 3-question quiz
2. 2
   Transparency for synthetic content (Art. 50)

   Know when a chatbot must announce itself, what machine-readable marking your tools should carry, when a deepfake disclosure is mandatory, and how to label campaigns without killing the creative.

   30 min · 3-question quiz
3. 3
   The manipulation red lines (Art. 5)

   Know where persuasion crosses into prohibited manipulation, which vulnerabilities are protected, why emotion recognition is banned in some places and high-risk in others, and how GDPR and DSA targeting rules overlap.

   30 min · 3-question quiz
4. 4
   Working with GPAI tools

   Use the Art. 53 provider duties as your vendor due-diligence checklist, manage copyright, hallucination and confidentiality risks in day-to-day GenAI work, and keep a register of approved tools.

   30 min · 3-question quiz
5. 5
   Marketing AI governance that scales

   Turn the rules into a one-page team policy, watch the high-risk edges, know the Art. 26 basics if you ever deploy high-risk AI, and understand the penalty exposure — and the upside.

   30 min · 3-question quiz